SINCE 2017

24,025

STUDENTS REACHED

1,382

INSTRUCTORS TRAINED

SINCE 2017

17,000

STUDENTS REACHED

700

INSTRUCTORS TRAINED

WHEN STUDENTS BECOME
CONFIDENT LEARNERS,
THE LIKELIHOOD FOR SUCCESS
IS DRAMATICALLY INCREASED.

Choose Creativity empowers children to develop into confident, resilient
learners through an asset-based social and emotional learning curriculum.

WHEN STUDENTS BECOME
CONFIDENT LEARNERS,
THE LIKELIHOOD FOR SUCCESS
IS DRAMATICALLY INCREASED.

Choose Creativity empowers children to develop into
confident, resilient learners through an asset-based
social and emotional learning curriculum.

THE PILLARS OF OUR PROGRAMMING ARE 10 PRINCIPLES OF CREATIVITY

Through our curriculum, Learn with Creative Confidence, teachers learn to integrate the 10 Principles into all aspects of the educational setting, building students’ self-efficacy and social, emotional, and cognitive skills.

CREATIVE CONFIDENCE BUILDS SELF-EFFICACY

When students become confident learners, the likelihood for success is dramatically increased. Legendary Stanford psychology professor Albert Bandura has shown that “our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do. [They] set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].” (Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” by David Kelley and Tom Kelley)

THE CHOOSE CREATIVITY AWARDS

The CCAs celebrate and honor the world’s most inspiring and impactful creators — fierce trailblazers as we like to call them. The honorees are unique in transcending fields and industries — spanning the arts, sciences, technology, and education. The awards show inspires and entertains, while promoting creativity’s critical role throughout our communities, economy, and society.

All proceeds from the CCAs, our main fundraiser, fund the delivery of our flagship Learn with Creative Confidence curriculum to schools and after-school programs across the country.

Play Video

THE STORY OF CHOOSE CREATIVITY

Marina and Kevin Krim established the Lulu & Leo Fund, which developed into Choose Creativity, in memory of their children Lulu and Leo, who were lost in a tragedy in October 2012. The organization’s work seeks to honor the role of creativity in their lives. Marina and Kevin developed the 10 Principles of Creativity directly from their experience of rebuilding their family and lives. To date, Choose Creativity has reached nearly 1,400 educators and 24,000 kids.

EXPLORE THE 10 PRINCIPLES OF CREATIVITY

AUTHENTIC

My ideas come from who I am

RESOURCEFUL

I can make something from nothing

CURIOUS

I like to learn new things & try out new ideas

UNCONVENTIONAL

I can do things in unexpected ways

PATIENT

I know my best ideas take time

EXPRESSIVE

I can share my feelings in different ways

INTUITIVE

I trust myself & what feels right to me

PRESENT

I pay attention to myself & my world

INVENTIVE

I come up with & use good ideas in all parts of my life

A small child holds up a creative project that reads "Soy Ingenioso"

INSPIRED

I get ideas from my everyday life & world

A small child wearing a red shirt smiles.
WHAT PEOPLE ARE SAYING

SEE THE POSSIBILITY IN EVERY MOMENT

indicates required

Support

DISCOVER

PARTNER