CONFIDENT LEARNERS,
A POSITIVE CULTURE,
AN EMPOWERED COMMUNITY,
THIS IS A CHOOSE CREATIVITY SCHOOL.
in their classrooms, they are transforming their school and their students’ lives.
EMPOWERING STUDENTS TO
LEARN WITH CREATIVE CONFIDENCE
Learn with Creative Confidence is our Pre-K – 6th grade, asset-based, bilingual curriculum that uses 10 Principles of Creativity as a common language to engage students, teachers, and families and to create a positive school community. We provide our partners, from individual teachers to entire schools, with training, curriculum, and on-going support at a cost that meets any budget.
“In 2022, I walked into Mosaic Prep and we had nine different social emotional learning programs that failed to capture the challenges of the school community. When I learned about the Principles of Choose Creativity and the unconventional, inventive ways that we could build on the intrinsic core values of our students, I jumped at the opportunity to integrate this program. The Choose Creativity framework is so simple yet so impactful. It fosters a belief that every child, given the right tools, can navigate frustration, joy, excitement and any other personal experience.”
– Dáliz Vásquez, Principal of Mosaic Prep in East Harlem, NYC
See how our curriculum has impacted the school community at Mosaic Prep in East Harlem
THE PILLARS OF OUR PROGRAMMING ARE 10 PRINCIPLES OF CREATIVITY
We help teachers integrate the 10 Principles into all aspects of the educational setting. The Principles provide a consistent, constructive vocabulary to develop confident learners and to create a positive climate and culture in the learning environment.
AUTHENTIC
My ideas come from who I am
RESOURCEFUL
I can make something from nothing
CURIOUS
I like to learn new things and try out new ideas
UNCONVENTIONAL
I can do things in unexpected ways
PATIENT
I know my best ideas take time
EXPRESSIVE
I can share my feelings in different ways
INTUITIVE
I trust myself and what feels right to me
PRESENT
I pay attention to myself and my world
INVENTIVE
I come up with & use good ideas in all parts of my life
INSPIRED
I get ideas from my everyday life and world
THE 2025 CHOOSE CREATIVITY AWARDS
The CCAs celebrate and honor the world’s most inspiring and impactful creators — fierce innovators as we like to call them. The honorees are unique in transcending fields and industries — spanning the arts, sciences, technology, and education.
All proceeds from the CCAs, our main fundraiser, fund the delivery of our flagship Learn with Creative Confidence curriculum to schools across the country.
CREATIVE CONFIDENCE BUILDS SELF-EFFICACY
When students become confident learners, the likelihood for success is dramatically increased. Legendary Stanford psychology professor Albert Bandura has shown that “our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do. [They] set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].” (Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” by David Kelley and Tom Kelley)
THE STORY OF CHOOSE CREATIVITY
Marina and Kevin Krim established the Lulu & Leo Fund, which developed into Choose Creativity, in memory of their children Lulu and Leo, who were lost in a tragedy in October 2012. The organization’s work seeks to honor the role of creativity in their lives. Marina and Kevin developed the 10 Principles of Creativity directly from their experience of rebuilding their family and lives. To date, Choose Creativity has reached over 1,700 educators and nearly 29,000 kids.