CREATIVITY BUILDS RESILIENCE
Choose Creativity is powered by the Lulu & Leo Fund. The Lulu & Leo Fund is a 501(c)3 non-profit that raises funds for Choose Creativity, its primary initiative. The Choose Creativity initiative empowers children and adults to build resilience, creative confidence, and social-emotional skills by engaging with the 10 Principles of Creativity. We provide training and social-emotional learning frameworks for educators and other professionals.
CREATIVITY IS A MINDSET
Research has shown that, as children, we all start with creativity and then it’s educated out of us. Young people and adults must be engaged in activities where creativity and the creative process is modeled, taught, named, noticed, and embedded across learning processes and environments with conscious effort, forethought, and consistency. Being creative is not about being artistic – it is a mindset that we can practice and support. Choosing creativity helps us in school, at work, and in our homes – across all parts of our lives.
CREATIVITY IS A MINDSET
Research has shown that, as children, we all start with creativity and then it’s educated out of us. Young people and adults must be engaged in activities where creativity and the creative process is modeled, taught, named, noticed, and embedded across learning processes and environments with conscious effort, forethought, and consistency. Being creative is not about being artistic – it is a mindset that we can practice and support. Choosing creativity helps us in school, at work, and in our homes – across all parts of our lives.
THE ORIGINS OF CHOOSE CREATIVITY
Marina and Kevin Krim established the Lulu & Leo Fund in memory of their children Lulu and Leo, who were lost in a tragedy in October 2012. The Fund’s work seeks to honor the role of creativity in their lives. Marina and Kevin developed the 10 Principles of Creativity directly from their experience of rebuilding their family and lives.
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BOARD OF DIRECTORS
MARINA KRIM
Co-founder & Creative Director,Lulu & Leo Fund
KEVIN KRIM
Co-founder & Chair, Lulu & Leo Fund
CEO, EDO Inc.
CEO, EDO Inc.
BRIAN C. FOX
Treasurer, Lulu & Leo Fund
Senior Partner, McKinsey & Company
CHAD HARBACH
Author, The Art of FieldingSenior Editor, n+1
MAURA MILLER
Managing Director – Equities
Compliance, Credit Suisse
Compliance, Credit Suisse
SONALI THEISEN
Managing Director – Head of FICC E-Trading & Market Structure, BoA Merrill Lynch
LINDSAY TOMENSON
Director, Alumni and Career ServicesDavis Polk & Wardwell LLP
SUSAN VOBEJDA
Chief Marketing Officer
The Trade Desk
The Trade Desk
RICHARD WOLFFE
Columnist, The Guardian Book author
