OUR WORK
Choose Creativity is powered by the Lulu & Leo Fund. The Lulu & Leo Fund is a 501(c)3 non-profit that raises funds for Choose Creativity, its primary initiative. Choose Creativity empowers children and adults to build resilience, creative confidence, and social-emotional skills through our Learn with Creative Confidence programs. We provide training and social-emotional learning curricula for educators and other professionals based on the 10 Principles of Creativity.

WHY IT MATTERS
Research has shown that creativity declines as we get older. Young people and adults must be engaged in activities where creativity and the creative process is modeled, taught, named, noticed, and embedded across learning processes and environments with conscious effort, forethought, and consistency. Being creative is not only about being artistic – it is a mindset that we can practice and support.
CREATIVITY IS A MINDSET


THE ORIGINS OF CHOOSE CREATIVITY
BOARD OF DIRECTORS
MARINA KRIM
Co-founder & Creative Director,
Lulu & Leo Fund
KEVIN KRIM
Co-founder & Chair, Lulu & Leo Fund
CEO, EDO Inc.
BRIAN C. FOX
Treasurer, Lulu & Leo Fund
Senior Partner, McKinsey & Company
CASANDRA FRITZSCHE
Learning and Development Manager,
Macquarie Group
CHAD HARBACH
Author, The Art of Fielding
Senior Editor, n+1
MAURA MILLER
Managing Director – Equities
Compliance, Credit Suisse
SONIA SAWLANI
Global Head of Scaled Education,
LinkedIn
SONALI THEISEN
Managing Director – Head of FICC E-Trading & Market Structure, BoA Merrill Lynch
LINDSAY TOMENSON
Director, Alumni and Career Services,
Davis Polk & Wardwell LLP
RICHARD WOLFFE
Columnist, The Guardian
Book author