CREATIVITY BUILDS RESILIENCE

Choose Creativity is powered by the Lulu & Leo Fund. The Lulu & Leo Fund is a 501(c)3 non-profit that raises funds for Choose Creativity, its primary initiative. The Choose Creativity initiative empowers children and adults to build resilience, creative confidence, and social-emotional skills by engaging with the 10 Principles of Creativity. We provide training and social-emotional learning frameworks for educators and other professionals.

Three young female students stand with their arms around each other's shoulders, smiling.

CREATIVITY IS A MINDSET

Research has shown that, as children, we all start with creativity and then it’s educated out of us. Young people and adults must be engaged in activities where creativity and the creative process is modeled, taught, named, noticed, and embedded across learning processes and environments with conscious effort, forethought, and consistency. Being creative is not about being artistic – it is a mindset that we can practice and support. Choosing creativity helps us in school, at work, and in our homes – across all parts of our lives.

CREATIVITY IS A MINDSET

Research has shown that, as children, we all start with creativity and then it’s educated out of us. Young people and adults must be engaged in activities where creativity and the creative process is modeled, taught, named, noticed, and embedded across learning processes and environments with conscious effort, forethought, and consistency. Being creative is not about being artistic – it is a mindset that we can practice and support. Choosing creativity helps us in school, at work, and in our homes – across all parts of our lives.
A male creative coach talks to a small child in school uniform.
Six small children sit in a circle with their Creative coach. Some of the students have their hands in the air with excitement.

THE ORIGINS OF CHOOSE CREATIVITY

Marina and Kevin Krim established the Lulu & Leo Fund in memory of their children Lulu and Leo, who were lost in a tragedy in October 2012. The Fund’s work seeks to honor the role of creativity in their lives. Marina and Kevin developed the 10 Principles of Creativity directly from their experience of rebuilding their family and lives.
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MEET THE TEAM

Najmah Abraham

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Terese Boegly

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Debra Disbrow

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Stephanie Krieger

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Marina Krim

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Jason Krobatsch

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Danielle McFadden

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Christina Noyes

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Damian Owens

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Nancy Quach

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Melissa Shaw

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Lori Sherman

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MEET THE TEAM

Najmah Abraham

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Terese Boegly

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Debra Disbrow

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Stephanie Krieger

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Marina Krim

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Jason Krobatsch

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Danielle McFadden

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Christina Noyes

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Damian Owens

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Nancy Quach

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Melissa Shaw

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Lori Sherman

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BOARD OF DIRECTORS

MARINA KRIM

Co-founder & Creative Director,
Lulu & Leo Fund

KEVIN KRIM

Co-founder & Chair, Lulu & Leo Fund
CEO, EDO Inc.

BRIAN C. FOX

Treasurer, Lulu & Leo Fund
Senior Partner, McKinsey & Company

CHAD HARBACH

Author, The Art of Fielding
Senior Editor, n+1

MAURA MILLER

Managing Director – Equities
Compliance, Credit Suisse

SONALI THEISEN

Managing Director – ‎Head of FICC E-Trading & Market Structure, BoA Merrill Lynch

LINDSAY TOMENSON

Director, Alumni and Career Services
Davis Polk & Wardwell LLP

SUSAN VOBEJDA

Chief Marketing Officer
The Trade Desk

RICHARD WOLFFE

Columnist, The Guardian
Book author

SEE THE POSSIBILITY IN EVERY MOMENT

Headshot of Najmah Abraham

Najmah Abraham

Creative Coach
Nicole is a spoken word artist, public speaker, teaching artist mentor, community activist, entrepreneur and a 2018 Zanette Lewis Environmental and Social Justice Slam Champion (Yale).

Terese Boegly

Educational Design Consultant
Terese has worked as a teacher, principal, and professor for 30 years. She completed her doctoral work at Arcadia University, Glenside PA. Her work as a principal was highlighted in Bena Kallick’s Using Curriculum Mapping and Data Analysis to Improve Instruction (2008). She has presented at national conferences on topics including Creating a Culture of Mathematical Empowerment, Professional Learning Communities, and Successful Strategies for Closing the Achievement GAP. Terese has extensive knowledge and experience creating positive and supportive learning environments and helping schools address the social and emotional needs of children. She used Choose Creativity in her school and they continue using it following Terese’s departure.
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Debra Disbrow

Creative Coach
Debra is a performance artist, multidisciplinary coach, and arts educator who has taught theater, music/voice, and movement for The Center for Arts Education, Community Works, Wilma Theater, Mumpuppet Theater, University of Colorado, Naropa University, Earthdance, Spoke the Hub, and more.
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Stephanie Krieger

Senior Director of Programs
Stephanie has a combination of programming and fundraising experience and a lifelong passion for making creativity accessible to everyone. Prior to joining the Lulu & Leo Fund, Stephanie served as Manager of the Lincoln Center Corporate Fund, raising millions in corporate revenue. Her previous experience includes working in Development at MoMA and planning volunteer events for the corporate sponsors of New York Cares. Stephanie earned a BA in Art History and Business from Muhlenberg College and holds a MA in Arts Administration from Columbia University.
Headshot of Marina Krim

Marina Krim

Creative Director

Marina is a mother, teacher, artist, entrepreneur, and co-founder and board member of the Lulu & Leo Fund and ChooseCreativity.org. Marina turned the tragic loss of two of her children into an inspirational movement and creative curricula that empower children, families, and communities to survive and thrive in the face of adversity. Marina earned her MA and BA degrees in Education from the University of Southern California, and has been a teacher in California and New York, as well as founder of several creative businesses. Marina resides in New York with her family.

Headshot of Jason Krobatsch

Jason Krobatsch

Marketing and Communications Manager
Jason joined the Fund in 2019 with a background in marketing, publicity, and social media. He has worked at multiple agencies covering industries including theatre, nonprofits, higher education, and entertainment. He earned a BA in Communication with a minor in Theatre/Comedy and an MA in Professional Communication from William Paterson University. Jason has relied on creativity throughout his life in various forms and is thrilled to support the mission and legacy of the Lulu & Leo Fund.
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Danielle McFadden

Creative Coach
Danielle is a professional performer, theater and creativity educator with over 20 years of experience. She holds a BFA in acting from NYU’s Tisch School of the Arts.
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Christina Noyes

Creative Coach

Christina is a credentialed arts and drama teacher and an instructional technology curriculum designer. She is currently a consultant leading various technology and creative workshops throughout the San Francisco Bay Area.

Headshot of Damian Owens

Damian Owens

Creative Coach
Damian is an artist, cartoonist, vocalist, and guitarist with several years experience as a Child Care Facilitator at Children’s Aid. He holds a degree in Audio Engineering.
Headshot of Nancy Quach

Nancy Quach

Program/Administrative Assistant
Nancy holds an MS degree in Education with a concentration in Mental Health Counseling and a BA in Psychology from St. John’s University. When not working at the Fund, she is a professional skating coach at Chelsea Piers. For the past 15 years, Nancy has taught a creative skill-based curriculum to various age groups. Nancy worked as a preschool director prior to joining the Lulu & Leo Fund, where she developed an on-ice and off-ice curriculum that has made the program so successful today.
Headshot of Christina Noyes

Melissa Shaw

Creative Coach
Melissa is a writer, theater artist, and educator who has taught and conducted workshops in schools, detention centers, corporate offices, and homeless shelters. She has worked with a variety of organizations including Brooklyn Arts Council and Community Word Project and was on faculty at Drew University’s Institute on Religion and Conflict Transformation.
Headshot of Lori Sherman

Lori Sherman

Executive Director
Lori joined the Lulu & Leo Fund in October 2017. She has been involved in the arts and education world throughout her career, as a student, dancer, educator, and administrator. She has designed and implemented programs for NYC public schools and has a robust background in helping organizations and children thrive and grow. She previously served as deputy director at The Center for Arts Education (CAE) where she worked to advance the Center’s mission of equity and access to a quality arts education and led critical fundraising efforts to grow CAE’s programs and operations. Lori received an MA in Arts Administration from New York University and a BS in Dance Performance and Dance Therapy from the University of Wisconsin, Madison.