Children hold up paper plates with pipe cleaners attached to the back.

impact to date

0
Educators, social workers, and program staff reached
0 +
Partner sites nationally and internationally
500
Kids reached
0 %
Program partners return after their first year

SELECT ORGANIZATIONS USING CHOOSE CREATIVITY

Children's Aid logo
Association to Benefit Children logo
Queens Community House logo
WIN logo
Nido de Esperanza logo
The Boys' Club of New York Logo
The Ricky Martin Foundation Logo
The Fresh Air Fund Logo

WHY CREATIVITY

EDUCATION

THERE’S A LOT WORKING AGAINST CREATIVITY IN OUR SOCIETY. RESEARCHER GEORGE LAND TESTED 1,600 CHILDREN AND FOUND THAT:
  • AT 5 YEARS OLD: 98% OF THE CHILDREN SCORED HIGHLY FOR CREATIVE BEHAVIORS
  • AT 10 YEARS OLD: 30% SCORED HIGHLY FOR CREATIVE BEHAVIORS
  • AT 15 YEARS OLD: 12% SCORED HIGHLY FOR CREATIVE BEHAVIORS
LATER, LAND’S ASSESSMENT WAS GIVEN TO 280,000 ADULTS AND ONLY 2% SCORED HIGH FOR CREATIVE BEHAVIORS. “WHAT WE HAVE CONCLUDED,” WROTE LAND IN AN EPIC UNDERSTATEMENT, “IS THAT NON-CREATIVE BEHAVIOR IS LEARNED.”

WORKPLACE

Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do.Bandura calls that conviction “self-efficacy. “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].” (Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley) Read more…

SOCIETAL

Technology is accelerating the shift away from repetitive work and toward creative work. It is the curiosity and intuition of creativity that leads to inspired questions and unconventional solutions.Creativity can also help us build more inclusive, equitable, and sustainable communities. When we hold authenticity as a core value, we welcome differences of racial, cultural, ethnic, and socioeconomic backgrounds. When we practice being present, we are more effective and empathic listeners to our colleagues’ and customers’ needs. When we see resourcefulness as a preferred approach, we can imagine a path toward truly sustainable ecological companies, educational systems, and whole communities. Read more…

EDUCATION

There’s a lot working against creativity in our society. Researcher George Land tested 1,600 children and found that:

  • At 5 years old: 98% of the children scored highly for creative behaviors
  • At 10 years old: 30% scored highly for creative behaviors
  • At 15 years old: 12% scored highly for creative behaviors

Later, Land’s assessment was given to 280,000 adults and only 2% scored high for creative behaviors.

“What we have concluded,” wrote Land in an epic understatement, “is that non-creative behavior is learned.” READ MORE

WORKPLACE

Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do.Bandura calls that conviction “self-efficacy. “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].” (Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley) READ MORE

SOCIETAL

Technology is accelerating the shift away from repetitive work and toward creative work. It is the curiosity and intuition of creativity that leads to inspired questions and unconventional solutions. Creativity can also help us build more inclusive, equitable, and sustainable communities. When we hold authenticity as a core value, we welcome differences of racial, cultural, ethnic, and socioeconomic backgrounds. When we practice being present, we are more effective and empathic listeners to our colleagues’ and customers’ needs. When we see resourcefulness as a preferred approach, we can imagine a path toward truly sustainable ecological companies, educational systems, and whole communities. READ MORE

WHY CREATIVITY

EDUCATION

WORKPLACE

SOCIETAL

There’s a lot working against creativity in our society. Researcher George Land tested 1,600 children and found that:

Later, Land’s assessment was given to 280,000 adults and only 2% scored high for creative behaviors.

“What we have concluded,” wrote Land in an epic understatement, “is that non-creative behavior is learned.”

Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do. Bandura calls that conviction “self-efficacy.” “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].”

(Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley)

Technology is accelerating the shift away from repetitive work and toward creative work. It is the curiosity and intuition of creativity that leads to inspired questions and unconventional solutions. Creativity can also help us build more inclusive, equitable, and sustainable communities. When we hold authenticity as a core value, we welcome differences of racial, cultural, ethnic, and socioeconomic backgrounds. When we practice being present, we are more effective and empathic listeners to our colleagues’ and customers’ needs. When we see resourcefulness as a preferred approach, we can imagine a path toward truly sustainable ecological companies, educational systems, and whole communities.

WHY CREATIVITY

EDUCATION

There’s a lot working against creativity in our society. Researcher George Land tested 1,600 children and found that:

Later, Land’s assessment was given to 280,000 adults and only 2% scored high for creative behaviors.

“What we have concluded,” wrote Land in an epic understatement, “is that non-creative behavior is learned.”

WORKPLACE

Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do. Bandura calls that conviction “self-efficacy. “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].”

(Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley) 

SOCIETAL

Technology is accelerating the shift away from repetitive work and toward creative work. It is the curiosity and intuition of creativity that leads to inspired questions and unconventional solutions. Creativity can also help us build more inclusive, equitable, and sustainable communities. When we hold authenticity as a core value, we welcome differences of racial, cultural, ethnic, and socioeconomic backgrounds. When we practice being present, we are more effective and empathic listeners to our colleagues’ and customers’ needs. When we see resourcefulness as a preferred approach, we can imagine a path toward truly sustainable ecological companies, educational systems, and whole communities.

WHY CHOOSE CREATIVITY

CREATIVITY BUILDS EFFECTIVENESS

The framework and content helps people develop self-efficacy and a stronger sense of self. With the shared vocabulary of the 10 Principles of Creativity, effective characteristics in children and adults are cultivated and recognized through process praise and ongoing support.  

CREATIVITY TEACHES RESILIENCE

Resilience is essential for healthy and successful educational and professional experiences. As the Harvard Center on the Developing Child notes, building self-efficacy and strengthening adaptive skills – both key outcomes of Choose Creativity programming – are positive counterbalances to adversity.

CREATIVITY ENCOURAGES EMPATHY

Many of the 10 Principles of Creativity – present, intuitive, curious – explore and cultivate the interconnected relationship between creativity and empathy as a powerful tool that supports positive relationships, communication skills, and perspective-taking abilities. 

CHOOSE CREATIVITY SUPPORTS SOCIAL-EMOTIONAL LEARNING

WHAT PEOPLE ARE SAYING

What People Are Saying

SEE THE POSSIBILITY IN EVERY MOMENT

Support

DISCOVER

PARTNER

Headshot of Lori Sherman

Lori Sherman

Executive Director
Lori joined the Lulu & Leo Fund in October 2017. She has been involved in the arts and education world throughout her career, as a student, dancer, educator, and administrator. She has designed and implemented programs for NYC public schools and has a robust background in helping organizations and children thrive and grow. She previously served as deputy director at The Center for Arts Education (CAE) where she worked to advance the Center’s mission of equity and access to a quality arts education and led critical fundraising efforts to grow CAE’s programs and operations. Lori received an MA in Arts Administration from New York University and a BS in Dance Performance and Dance Therapy from the University of Wisconsin, Madison.
Headshot of Christina Noyes

Melissa Shaw

Creative Coach
Melissa is a writer, theater artist, and educator who has taught and conducted workshops in schools, detention centers, corporate offices, and homeless shelters. She has worked with a variety of organizations including Brooklyn Arts Council and Community Word Project and was on faculty at Drew University’s Institute on Religion and Conflict Transformation.
Headshot of Nancy Quach

Nancy Quach

Program/Administrative Assistant
Nancy holds an MS degree in Education with a concentration in Mental Health Counseling and a BA in Psychology from St. John’s University. When not working at the Fund, she is a professional skating coach at Chelsea Piers. For the past 15 years, Nancy has taught a creative skill-based curriculum to various age groups. Nancy worked as a preschool director prior to joining the Lulu & Leo Fund, where she developed an on-ice and off-ice curriculum that has made the program so successful today.
Headshot of Damian Owens

Damian Owens

Creative Coach
Damian is an artist, cartoonist, vocalist, and guitarist with several years experience as a Child Care Facilitator at Children’s Aid. He holds a degree in Audio Engineering.
Headshot of Christina Noyes

Christina Noyes

Creative Coach

Christina is a credentialed arts and drama teacher and an instructional technology curriculum designer. She is currently a consultant leading various technology and creative workshops throughout the San Francisco Bay Area.

Headshot of Danielle McFadden

Danielle McFadden

Creative Coach
Danielle is a professional performer, theater and creativity educator with over 20 years of experience. She holds a BFA in acting from NYU’s Tisch School of the Arts.
Headshot of Jason Krobatsch

Jason Krobatsch

Marketing and Communications Manager
Jason joined the Fund in 2019 with a background in marketing, publicity, and social media. He has worked at multiple agencies covering industries including theatre, nonprofits, higher education, and entertainment. He earned a BA in Communication with a minor in Theatre/Comedy and an MA in Professional Communication from William Paterson University. Jason has relied on creativity throughout his life in various forms and is thrilled to support the mission and legacy of the Lulu & Leo Fund.
Headshot of Marina Krim

Marina Krim

Creative Director

Marina is a mother, teacher, artist, entrepreneur, and co-founder and board member of the Lulu & Leo Fund and ChooseCreativity.org. Marina turned the tragic loss of two of her children into an inspirational movement and creative curricula that empower children, families, and communities to survive and thrive in the face of adversity. Marina earned her MA and BA degrees in Education from the University of Southern California, and has been a teacher in California and New York, as well as founder of several creative businesses. Marina resides in New York with her family.

Headshot of Stephanie Krieger

Stephanie Krieger

Senior Director of Programs
Stephanie has a combination of programming and fundraising experience and a lifelong passion for making creativity accessible to everyone. Prior to joining the Lulu & Leo Fund, Stephanie served as Manager of the Lincoln Center Corporate Fund, raising millions in corporate revenue. Her previous experience includes working in Development at MoMA and planning volunteer events for the corporate sponsors of New York Cares. Stephanie earned a BA in Art History and Business from Muhlenberg College and holds a MA in Arts Administration from Columbia University.

Terese Boegly

Educational Design Consultant
Terese has worked as a teacher, principal, and professor for 30 years. She completed her doctoral work at Arcadia University, Glenside PA. Her work as a principal was highlighted in Bena Kallick’s Using Curriculum Mapping and Data Analysis to Improve Instruction (2008). She has presented at national conferences on topics including Creating a Culture of Mathematical Empowerment, Professional Learning Communities, and Successful Strategies for Closing the Achievement GAP. Terese has extensive knowledge and experience creating positive and supportive learning environments and helping schools address the social and emotional needs of children. She used Choose Creativity in her school and they continue using it following Terese’s departure.
Headshot of Najmah Abraham

Najmah Abraham

Creative Coach
Nicole is a spoken word artist, public speaker, teaching artist mentor, community activist, entrepreneur and a 2018 Zanette Lewis Environmental and Social Justice Slam Champion (Yale).