
impact to date
WHY CREATIVITY
EDUCATION
THERE’S A LOT WORKING AGAINST CREATIVITY IN OUR SOCIETY. RESEARCHER GEORGE LAND TESTED 1,600 CHILDREN AND FOUND THAT:- AT 5 YEARS OLD: 98% OF THE CHILDREN SCORED HIGHLY FOR CREATIVE BEHAVIORS
- AT 10 YEARS OLD: 30% SCORED HIGHLY FOR CREATIVE BEHAVIORS
- AT 15 YEARS OLD: 12% SCORED HIGHLY FOR CREATIVE BEHAVIORS
WORKPLACE
Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do.Bandura calls that conviction “self-efficacy. “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].” (Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley) Read more…SOCIETAL
Technology is accelerating the shift away from repetitive work and toward creative work. It is the curiosity and intuition of creativity that leads to inspired questions and unconventional solutions.Creativity can also help us build more inclusive, equitable, and sustainable communities. When we hold authenticity as a core value, we welcome differences of racial, cultural, ethnic, and socioeconomic backgrounds. When we practice being present, we are more effective and empathic listeners to our colleagues’ and customers’ needs. When we see resourcefulness as a preferred approach, we can imagine a path toward truly sustainable ecological companies, educational systems, and whole communities. Read more…EDUCATION
There’s a lot working against creativity in our society. Researcher George Land tested 1,600 children and found that:
- At 5 years old: 98% of the children scored highly for creative behaviors
- At 10 years old: 30% scored highly for creative behaviors
- At 15 years old: 12% scored highly for creative behaviors
Later, Land’s assessment was given to 280,000 adults and only 2% scored high for creative behaviors.
“What we have concluded,” wrote Land in an epic understatement, “is that non-creative behavior is learned.” READ MORE
WORKPLACE
SOCIETAL
WHY CREATIVITY
EDUCATION
WORKPLACE
SOCIETAL
- At 5 years old: 98% of the children scored highly for creative behaviors
- At 10 years old: 30% scored highly for creative behaviors
- At 15 years old: 12% scored highly for creative behaviors
Later, Land’s assessment was given to 280,000 adults and only 2% scored high for creative behaviors.
“What we have concluded,” wrote Land in an epic understatement, “is that non-creative behavior is learned.”
Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do. Bandura calls that conviction “self-efficacy.” “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].”
(Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley)
WHY CREATIVITY
EDUCATION
- At 5 years old: 98% of the children scored highly for creative behaviors
- At 10 years old: 30% scored highly for creative behaviors
- At 15 years old: 12% scored highly for creative behaviors
Later, Land’s assessment was given to 280,000 adults and only 2% scored high for creative behaviors.
“What we have concluded,” wrote Land in an epic understatement, “is that non-creative behavior is learned.”
WORKPLACE
Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do. Bandura calls that conviction “self-efficacy. “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].”
(Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley)
SOCIETAL
WHY CHOOSE CREATIVITY
CREATIVITY BUILDS EFFECTIVENESS
CREATIVITY TEACHES RESILIENCE
Resilience is essential for healthy and successful educational and professional experiences. As the Harvard Center on the Developing Child notes, building self-efficacy and strengthening adaptive skills – both key outcomes of our Learn with Creative Confidence programming – are positive counterbalances to adversity.
CREATIVITY ENCOURAGES EMPATHY
OUR PROGRAM SUPPORTS SOCIAL-EMOTIONAL LEARNING

Our Learn with Creative Confidence program and the 10 Principles of Creativity align with CASEL’s five SEL core competencies.

Our Learn with Creative Confidence program and the 10 Principles align with the findings of the final report by the Aspen Institute National Commission on Social, Emotional and Academic Development.

Learn with Creative Confidence is aligned with constructivism and social cognitive theory. The challenges, lessons, and activities reflect these theories of learning.

Learn with Creative Confidence employs the 5E Experiential Learning Cycle. The five ELC components include: Engage, Explore, Explain, Elaborate, and Evaluate.







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