impact to date
0
Educators, social workers, and program staff reached
0
+
Partner sites nationally and internationally
500
Kids reached
0
%
Program partners return after their first year
WHY CREATIVITY
EDUCATION
THERE’S A LOT WORKING AGAINST CREATIVITY IN OUR SOCIETY. RESEARCHER GEORGE LAND TESTED 1,600 CHILDREN AND FOUND THAT:- AT 5 YEARS OLD: 98% OF THE CHILDREN SCORED HIGHLY FOR CREATIVE BEHAVIORS
- AT 10 YEARS OLD: 30% SCORED HIGHLY FOR CREATIVE BEHAVIORS
- AT 15 YEARS OLD: 12% SCORED HIGHLY FOR CREATIVE BEHAVIORS
WORKPLACE
Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do.Bandura calls that conviction “self-efficacy. “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].” (Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley)SOCIETAL
Technology is accelerating the shift away from repetitive work and toward creative work. It is the curiosity and intuition of creativity that leads to inspired questions and unconventional solutions.Creativity can also help us build more inclusive, equitable, and sustainable communities. When we hold authenticity as a core value, we welcome differences of racial, cultural, ethnic, and socioeconomic backgrounds. When we practice being present, we are more effective and empathic listeners to our colleagues’ and customers’ needs. When we see resourcefulness as a preferred approach, we can imagine a path toward truly sustainable ecological companies, educational systems, and whole communities.EDUCATION
There’s a lot working against creativity in our society. Researcher George Land tested 1,600 children and found that:
- At 5 years old: 98% of the children scored highly for creative behaviors
- At 10 years old: 30% scored highly for creative behaviors
- At 15 years old: 12% scored highly for creative behaviors
Later, Land’s assessment was given to 280,000 adults and only 2% scored high for creative behaviors.
“What we have concluded,” wrote Land in an epic understatement, “is that non-creative behavior is learned.”
WORKPLACE
Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception.
Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do.Bandura calls that conviction “self-efficacy. “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].” (Source: “Creative Confidence: Unleashing the Creative Potential Within Us All”
By David Kelley and Tom Kelley)
SOCIETAL
Technology is accelerating the shift away from repetitive work and toward creative work. It is the curiosity and intuition of creativity that leads to
inspired questions and unconventional solutions. Creativity can also help us build more inclusive, equitable, and sustainable communities. When we hold authenticity as a core value, we welcome differences of racial, cultural, ethnic, and socioeconomic backgrounds. When we practice being present, we are more effective and empathic listeners to our colleagues’ and customers’ needs. When we see resourcefulness as a preferred approach, we can imagine a path toward truly sustainable ecological companies, educational systems, and whole communities.
WHY CREATIVITY
EDUCATION
WORKPLACE
SOCIETAL
There’s a lot working against creativity in our society. Researcher George Land tested 1,600 children and found that:
- At 5 years old: 98% of the children scored highly for creative behaviors
- At 10 years old: 30% scored highly for creative behaviors
- At 15 years old: 12% scored highly for creative behaviors
Later, Land’s assessment was given to 280,000 adults and only 2% scored high for creative behaviors.
“What we have concluded,” wrote Land in an epic understatement, “is that non-creative behavior is learned.”
Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do. Bandura calls that conviction “self-efficacy.” “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].”
(Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley)
Technology is accelerating the shift away from repetitive work and toward creative work. It is the curiosity and intuition of creativity that leads to inspired questions and unconventional solutions. Creativity can also help us build more inclusive, equitable, and sustainable communities. When we hold authenticity as a core value, we welcome differences of racial, cultural, ethnic, and socioeconomic backgrounds. When we practice being present, we are more effective and empathic listeners to our colleagues’ and customers’ needs. When we see resourcefulness as a preferred approach, we can imagine a path toward truly sustainable ecological companies, educational systems, and whole communities.
WHY CREATIVITY
EDUCATION
There’s a lot working against creativity in our society. Researcher George Land tested 1,600 children and found that:
- At 5 years old: 98% of the children scored highly for creative behaviors
- At 10 years old: 30% scored highly for creative behaviors
- At 15 years old: 12% scored highly for creative behaviors
Later, Land’s assessment was given to 280,000 adults and only 2% scored high for creative behaviors.
“What we have concluded,” wrote Land in an epic understatement, “is that non-creative behavior is learned.”
WORKPLACE
Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do. Bandura calls that conviction “self-efficacy. “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].”
(Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley)
SOCIETAL
Technology is accelerating the shift away from repetitive work and toward creative work. It is the curiosity and intuition of creativity that leads to inspired questions and unconventional solutions. Creativity can also help us build more inclusive, equitable, and sustainable communities. When we hold authenticity as a core value, we welcome differences of racial, cultural, ethnic, and socioeconomic backgrounds. When we practice being present, we are more effective and empathic listeners to our colleagues’ and customers’ needs. When we see resourcefulness as a preferred approach, we can imagine a path toward truly sustainable ecological companies, educational systems, and whole communities.
WHY CHOOSE CREATIVITY
CREATIVITY BUILDS EFFECTIVENESS
The framework and content helps people develop self-efficacy and a stronger sense of self. With the shared vocabulary of the 10 Principles of Creativity, effective characteristics in children and adults are cultivated and recognized through process praise and ongoing support.
CREATIVITY TEACHES RESILIENCE
Resilience is essential for healthy and successful educational and professional experiences. As the Harvard Center on the Developing Child notes, building self-efficacy and strengthening adaptive skills – both key outcomes of Choose Creativity programming – are positive counterbalances to adversity.
CREATIVITY ENCOURAGES EMPATHY
Many of the 10 Principles of Creativity – present, intuitive, curious – explore and cultivate the interconnected relationship between creativity and empathy as a powerful tool that supports positive relationships, communication skills, and perspective-taking abilities.
CHOOSE CREATIVITY SUPPORTS SOCIAL-EMOTIONAL LEARNING
Choose Creativity and the 10 Principles of Creativity align with CASEL’s five SEL core competencies.
Choose Creativity and the 10 Principles align with the findings of the final report by the Aspen Institute National Commission on Social, Emotional and Academic Development.
Choose Creativity is aligned with constructivism and social cognitive theory. The challenges, lessons, and activities reflect these theories of learning.
Choose Creativity employs the 5E Experiential Learning Cycle. The five ELC components include: Engage, Explore, Explain, Elaborate, and Evaluate.
WHAT PEOPLE ARE SAYING
"Choose Creativity has impacted our scholars by allowing them to engage in the arts in a unique way. With 10 different core values, they were able to implement them into their daily enrichment activities. Our scholars were able to grow, think differently, and have fun."
Cherice BedfordAssistant Community School Director at Children’s Aid College Prep Charter School 
"I want my kids to build a strong sense of being. With the Choose Creativity framework, you see the brightness in the student’s eyes, because not only was it fun, but they can also put it to good use for whatever situation pops up for them."
Kimberly SuazoFacilitator, Children's Aid 
"We don't always realize how integrated creativity is in our daily lives. Think about the last problem you resolved — the 10 Principles of Creativity help you understand how you solved it. The impact Choose Creativity has had on our educators and kids is important and powerful to see."
Jorge BlauClient Engagement Associate & Former Community School Director, National Center for Community Schools 
"When we implemented Choose Creativity, the students and teachers looked forward to each activity. It built a sense of community, positivity, and fun throughout the building. As the Principal of the school, it was rewarding to visit each classroom and see how the teachers and students used and applied the Principles each day. Choose Creativity provides a structure and shared vocabulary to teach students to become learners with creative confidence."
Terese BoeglyFormer Principal of Conshohocken Elementary School 
"It's a pleasure watching the children get excited about Choose Creativity. Their eyes light up as they learn each concept and participate in the creative activities. It is amazing to see how easily they embrace the Principles and start calling them out. You see their self-esteem and their personalities rise to the surface as they embody the creative lifestyle."
Nicole Najmah AbrahamCreative Coach 
"It's very easy to look at the [after - school] curriculum and say, 'Oh, I'll fill this in for an arts and crafts block.' If you have that idea, you have to let it go. It's not just art — that is the modality which we are using to express those 10 different character building traits."
Kristin BrownLead Specialist, Children's Aid 
"Through the 10 Principles, not only was I able to gain insight into my own behaviors and habits, but I am also able to better appreciate the different perspectives of others. This is a great workshop for organizations, providing participants with a shared language and the tactical tools to help enhance empathy, collaboration, and innovation."
Kat HincheyChief of Staff, The American Society of Composers, Authors, and Publishers 
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