impact to date
WHY CREATIVITY
EDUCATION
THERE’S A LOT WORKING AGAINST CREATIVITY IN OUR SOCIETY. RESEARCHER GEORGE LAND TESTED 1,600 CHILDREN AND FOUND THAT:- AT 5 YEARS OLD: 98% OF THE CHILDREN SCORED HIGHLY FOR CREATIVE BEHAVIORS
- AT 10 YEARS OLD: 30% SCORED HIGHLY FOR CREATIVE BEHAVIORS
- AT 15 YEARS OLD: 12% SCORED HIGHLY FOR CREATIVE BEHAVIORS
WORKPLACE
Legendary Stanford psychology professor Albert Bandura has shown that our belief systems affect our actions, goals, and perception. Individuals who come to believe that they can effect change in their lives and worlds are more likely to accomplish what they set out to do.Bandura calls that conviction “self-efficacy. “People with self-efficacy set their sights higher, try harder, persevere longer, and show more resilience in the face of [adversity].” (Source: “Creative Confidence: Unleashing the Creative Potential Within Us All” By David Kelley and Tom Kelley)SOCIETAL
Technology is accelerating the shift away from repetitive work and toward creative work. It is the curiosity and intuition of creativity that leads to inspired questions and unconventional solutions.Creativity can also help us build more inclusive, equitable, and sustainable communities. When we hold authenticity as a core value, we welcome differences of racial, cultural, ethnic, and socioeconomic backgrounds. When we practice being present, we are more effective and empathic listeners to our colleagues’ and customers’ needs. When we see resourcefulness as a preferred approach, we can imagine a path toward truly sustainable ecological companies, educational systems, and whole communities.EDUCATION
There’s a lot working against creativity in our society. Researcher George Land tested 1,600 children and found that:
- At 5 years old: 98% of the children scored highly for creative behaviors
- At 10 years old: 30% scored highly for creative behaviors
- At 15 years old: 12% scored highly for creative behaviors
Later, Land’s assessment was given to 280,000 adults and only 2% scored high for creative behaviors.
“What we have concluded,” wrote Land in an epic understatement, “is that non-creative behavior is learned.”
WORKPLACE
SOCIETAL
WHY CHOOSE CREATIVITY
CREATIVITY EMPOWERS US TO EFFECT CHANGE
CREATIVITY TEACHES RESILIENCE
CREATIVITY ENCOURAGES EMPATHY
Our program and content helps people develop self-efficacy and a stronger sense of self. With the shared vocabulary of the 10 Principles of Creativity, effective characteristics in children and adults are cultivated and recognized in a meaningful way.
Many of the 10 Principles of Creativity – present, intuitive, curious – explore and cultivate the interconnected relationship between creativity and empathy as a powerful tool that supports positive relationships, communication skills, and perspective-taking abilities.
WHY CREATIVITY
CREATIVITY EMPOWERS US TO EFFECT CHANGE
The framework and content helps people develop self-efficacy and a stronger sense of self. With the shared vocabulary of the 10 Principles of Creativity, effective characteristics in children and adults are cultivated and recognized through process praise and ongoing support.
CREATIVITY TEACHES RESILIENCE
Resilience is essential for healthy and successful educational and professional experiences. As the Harvard Center on the Developing Child notes, building self-efficacy and strengthening adaptive skills – both key outcomes of our Learn with Creative Confidence programming – are positive counterbalances to adversity.
CREATIVITY ENCOURAGES EMPATHY
What People Are Saying
