IMAGINE AN EDUCATION THAT NURTURES
AND DEVELOPS A CREATIVE MINDSET

IMAGINE AN EDUCATION THAT
NURTURES AND DEVELOPS A
CREATIVE MINDSET

CREATIVE MINDSET

Choose Creativity empowers children and adults to build resilience,
creative confidence, and social-emotional skills through engagement
with the 10 Principles of Creativity.

Choose Creativity empowers children and adults to build resilience, creative confidence, and social-emotional skills through engagement with the 10 Principles of Creativity.

BRING THE 10 PRINCIPLES OF CREATIVITY TO YOUR ORGANIZATION

The 10 Principles of Creativity are the pillars of everything we do. Through professional development and training, we help schools and organizations bring these 10 Principles into their everyday work and cultures.

THE 10 PRINCIPLES OF CREATIVITY

AUTHENTIC

My ideas come from who I am

RESOURCEFUL

I can make something from nothing

CURIOUS

I like to learn new things & try out new ideas

UNCONVENTIONAL

I can do things in unexpected ways

PATIENT

I know my best ideas take time

EXPRESSIVE

I can share my feelings in different ways

INTUITIVE

I trust myself & what feels right to me

PRESENT

I pay attention to myself & my world

INVENTIVE

I come up with & use good ideas in all parts of my life

A small child holds up a creative project that reads "Soy Ingenioso"

INSPIRED

I get ideas from my everyday life & world

A small child wearing a red shirt smiles.
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THE STORY OF CHOOSE CREATIVITY

While Marina and Kevin Krim were grieving the loss of two of their children, they found that the source of their resilience was their creativity. They came up with the 10 Principles of Creativity in response to the questions they kept asking themselves and to help others overcome adversity. To date, Choose Creativity has reached nearly 1,149 educators and 19,239 kids.

WHAT PEOPLE ARE SAYING

SEE THE POSSIBILITY IN EVERY MOMENT

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Headshot of Christina Noyes

Melissa Shaw

Creative Coach
Melissa is a writer, theater artist, and educator who has taught and conducted workshops in schools, detention centers, corporate offices, and homeless shelters. She has worked with a variety of organizations including Brooklyn Arts Council and Community Word Project and was on faculty at Drew University’s Institute on Religion and Conflict Transformation.
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Nancy Quach

Program/Administrative Assistant
Nancy holds an MS degree in Education with a concentration in Mental Health Counseling and a BA in Psychology from St. John’s University. When not working at the Fund, she is a professional skating coach at Chelsea Piers. For the past 15 years, Nancy has taught a creative skill-based curriculum to various age groups. Nancy worked as a preschool director prior to joining the Lulu & Leo Fund, where she developed an on-ice and off-ice curriculum that has made the program so successful today.
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Damian Owens

Creative Coach
Damian is an artist, cartoonist, vocalist, and guitarist with several years experience as a Child Care Facilitator at Children’s Aid. He holds a degree in Audio Engineering.
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Christina Noyes

Creative Coach

Christina is a credentialed arts and drama teacher and an instructional technology curriculum designer. She is currently a consultant leading various technology and creative workshops throughout the San Francisco Bay Area.

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Danielle McFadden

Creative Coach
Danielle is a professional performer, theater and creativity educator with over 20 years of experience. She holds a BFA in acting from NYU’s Tisch School of the Arts.
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Jason Krobatsch

Marketing and Communications Manager
Jason joined the Fund in 2019 with a background in marketing, publicity, and social media. He has worked at multiple agencies covering industries including theatre, nonprofits, higher education, and entertainment. He earned a BA in Communication with a minor in Theatre/Comedy and an MA in Professional Communication from William Paterson University. Jason has relied on creativity throughout his life in various forms and is thrilled to support the mission and legacy of the Lulu & Leo Fund.
Headshot of Marina Krim

Marina Krim

Creative Director

Marina is a mother, teacher, artist, entrepreneur, and co-founder and board member of the Lulu & Leo Fund and ChooseCreativity.org. Marina turned the tragic loss of two of her children into an inspirational movement and creative curricula that empower children, families, and communities to survive and thrive in the face of adversity. Marina earned her MA and BA degrees in Education from the University of Southern California, and has been a teacher in California and New York, as well as founder of several creative businesses. Marina resides in New York with her family.

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Stephanie Krieger

Senior Director of Programs
Stephanie has a combination of programming and fundraising experience and a lifelong passion for making creativity accessible to everyone. Prior to joining the Lulu & Leo Fund, Stephanie served as Manager of the Lincoln Center Corporate Fund, raising millions in corporate revenue. Her previous experience includes working in Development at MoMA and planning volunteer events for the corporate sponsors of New York Cares. Stephanie earned a BA in Art History and Business from Muhlenberg College and holds a MA in Arts Administration from Columbia University.

Terese Boegly

Educational Design Consultant
Terese has worked as a teacher, principal, and professor for 30 years. She completed her doctoral work at Arcadia University, Glenside PA. Her work as a principal was highlighted in Bena Kallick’s Using Curriculum Mapping and Data Analysis to Improve Instruction (2008). She has presented at national conferences on topics including Creating a Culture of Mathematical Empowerment, Professional Learning Communities, and Successful Strategies for Closing the Achievement GAP. Terese has extensive knowledge and experience creating positive and supportive learning environments and helping schools address the social and emotional needs of children. She used Choose Creativity in her school and they continue using it following Terese’s departure.
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Najmah Abraham

Creative Coach
Nicole is a spoken word artist, public speaker, teaching artist mentor, community activist, entrepreneur and a 2018 Zanette Lewis Environmental and Social Justice Slam Champion (Yale).